Chelsea FC fans celebrating

Gambling Sponsorship and the Impact on Fans of Chelsea FC

It is not just about money for many supporters of Chelsea FC. They see the sponsorship on a club’s shirt as an extension of the club’s identity. Historically, the best-loved teams often had sponsors with which fans could form a personal connection. Supporters might have consumed those products daily, or at least recognized them on … Read more

Celery

Why Do Chelsea Fans Sing About Celery & Throw It on the Pitch?

Celery, the most boring yet surprisingly versatile vegetable of all time, the James Milner of veg, has had a rather unusual association with Chelsea Football Club over the years. The green vegetable, favoured in salads and as a base to stocks, sauces and stews (OK, cooking lesson over!) was regularly hurled onto Stamford Bridge’s hallowed … Read more